Connecting Salesforce to event registration.
InGo Expo allows sales and marketing teams to connect with more event attendees by discovering which of their sales leads will be at their next Expo!
InGo traditionally focused on event registration SaaS for event organizers; the Expo product pivot is an opportunity to offer a technology solution to the event exhibitors as well as the sales and marketing teams looking to better engage authentically with event registrants.
We joined the InGo team as their interim Chief Technology Officer to build and lead the product, design, and engineering team. The goal was to identify the killer feature, prove product-market fit, and help close their next funding round.